Can I see example placements before ordering?

Yes, email and ask. We share recent anonymised examples privately rather than publishing a list our competitors and your clients can both read.

Do you place on any site with high DR?

No. DR 40 to 95 is the range, but the site has to be a real publication with real readers first. A bought metric fails the checklist regardless of the number.

Are the links dofollow?

Placements are standard editorial links, which are typically followed. A publication's own linking policy is the one thing we cannot dictate, and anyone who says otherwise is lying to you.

Link Quality Standards | The Acceptance Checklist

01The acceptance checklist

The site is a real publication or news site with genuine editorial staff, not a site that exists to sell links.
DR sits in the 40 to 95 range at the time of placement.
The site has real organic traffic, not a metric propped up by a link scheme.
The placement is in genuine content a human would plausibly read.
The link is indexable: no noindex page, no robots block, no orphaned URL.
The anchor and target match your brief.
The page carries no casino, adult or pharma neighbourhood unless that is the client's actual market.
The link resolves with a single clean 200, no redirect chains.

02Where the links come from

PR style outreach. We take an angle from your client's world, pitch it to publications and news sites that cover that world, and the link arrives inside content the publication chose to run. Recent campaigns have landed links on the Daily Mail, the Mirror and the Manchester Evening News, alongside regional and trade titles; no named outlet is ever promised for a given client, but that is the shelf the work sits on. We do not buy from blog networks built for selling links, we do not touch link farms, and we do not resell bulk marketplace inventory with a wholesale sticker on it. If we did, you would eventually find out, and this business only works if you do not have that conversation with your client.

03What we reject, with examples

Link quality standards are easiest to see in what they exclude. Sites with a fat DR and no readers: rejected, the metric was bought. General blogs that publish anything for anyone: rejected, they exist for links, not people. Placements the publication buries on a noindex archive page: rejected, an unindexed link is decoration. Sidebar and footer links: rejected, we place in content or not at all. A publication that wants your client sandwiched between a crypto casino and a pill vendor: rejected, neighbourhood matters more than DR.

04A note on metrics

DR is a proxy, not a promise. It is the number the industry prices by, so we state it and we stay inside 40 to 95, but a mid DR site with real journalists and real readers beats a high DR site with neither. When the two conflict, we pick the real publication and tell you why in the report notes. If you resell on DR alone, that is your call; our checklist keeps you covered either way.

05When a link fails later

Publications prune content. If a link comes down, we replace it within the following month at no charge, on a placement that passes the same quality standards. You will see it flagged and replaced in the monthly report rather than quietly forgotten. The commercial detail sits in reseller terms explained.

Q+AQuestions we get on email

Can I see example placements before ordering?: Yes, email and ask. We share recent anonymised examples privately rather than publishing a list our competitors and your clients can both read.
Do you place on any site with high DR?: No. DR 40 to 95 is the range, but the site has to be a real publication with real readers first. A bought metric fails the checklist regardless of the number.
Are the links dofollow?: Placements are standard editorial links, which are typically followed. A publication's own linking policy is the one thing we cannot dictate, and anyone who says otherwise is lying to you.