01Invoicing and payment
One invoice per month, covering that month's committed volume at your tier rate, plus VAT. Payment by bank transfer on the terms stated on the invoice. If an invoice goes unpaid, work pauses until it is settled; we do not deliver into debt and we do not charge interest theatre either. Pricing itself lives on the rate card and does not move without written notice.
02Notice and stopping
30 days notice by email, either direction. You can stop entirely, or drop to a lower tier, and the change lands on the first full month after notice. Links already in build get finished and billed at the agreed rate. There is no minimum term beyond this, no exit fee, and no renegotiation ambush. The notice period exists so half built placements are not abandoned mid pitch, nothing more.
03If a link gets taken down
We replace it within the following month, free, with a placement that passes the same acceptance checklist: a link earned by outreach, inside a real article on a real publication. The dead link is flagged in the report, the replacement references it, and your client sees continuity rather than a hole. This is the single most asked about clause in the reseller terms, so here it is, in one sentence, with no asterisk.
04What we do not promise
Rankings. Named publications. Traffic figures. Anyone in this trade who guarantees a specific newspaper or a page one position is either lying or planning to buy something that will embarrass you both. We commit to delivered links that pass the checklist, in your committed volume, replaced if they fall. Sell that downstream and you will never have to walk anything back.
05Confidentiality and your clients
We sign an NDA on request. We never contact your clients, and we never will; the arrangement is wholesale and the client relationship is your asset, not our lead list. We publish no client lists and no agency logos, so nobody browses our site and works out who buys from us. Every client campaign is separated internally, so briefs, anchors and reports never cross between accounts.
06The legal frame
Business to business only; we do not sell to consumers. The contract is under the law of England and Wales. The formal version of everything above, plus liability caps and data handling, sits in the terms and privacy policy. If a line in the plain English version and the formal version ever disagree, the formal version wins, which is precisely why we keep the formal version short.
Q+AQuestions we get on email
- How long are replacements covered for?
- If a delivered link comes down, we replace it within the following month. That cover is part of the product, not a warranty you buy separately.
- Is there a contract to sign?
- An email confirmation of volume and rate forms the agreement under our standard terms. If your agency needs a countersigned document or an NDA, we will sign one.
- Can you invoice my client directly?
- No. Wholesale means we invoice you, you invoice your client. Touching your client's billing would make us your competitor, not your supplier.